Ad Server Solutions (SAAS & Licensed) / RealTime Bidding Agents
- Tapnative.com, adult.pro, themediastreet.com, adinfinitum.in, dochase.com, audiencelogy.
Ad Exchanges are real time technology platforms that facilitate the buy and selling of online media advertising inventory from multiple ad networks
Building upon the popular Ad Network technology from Ad Server Solutions, Audiencelogy brings to you a powerful unified Display and Mobile exchange platform that facilitates aggregation of traffic from direct publishers, ad networks and RTB providers and then selling to advertisers, agencies, media buyers, ad networks and demand side platforms.
Exchanges like Flurry, Smaato, EPOM and Openx. In these Bidding Agents receive request form Marketplaces and Bidding agents are required to respond or bid within 100ms to the requests in order to win the bid.
As I get the request in my node js program in json format. We first parse the data and make appropriate my sql calls, to check do we have any ads to server this request and send back the response. This whole process must take place in less than 100 milliseconds.
We have used express node js as it is acts as a standalone server which works by assigning port no. From node js we can make server side database calls, and this work very fast for real time bidding system.